The Kulture Study: TWICE “MORE & MORE” MV

TWICE!

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34 COMMENTS

Form of Therapy

I know I said I’d be taking a break, and I am, but I’ll be posting irregularly for this week. None of the videos were filmed in any particular order so they will come out randomly and not based on release date. I’ll try to get to everything and catch up by the start of next week. Stay safe.

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nathy

when i first listened to this song i didn’t like it that much, mainly bc of the chorus (it felt kinda disappointing after such a great prechorus), but the song grew on me and i actually like it a lot more now! also love the way you interpreted all the symbolism in the mv!

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WellDressedGypsy

This album is my favourite of all their albums, I could listen to it fully through without skipping any tracks. Which for me is a rarity with any album but I love how Twice went for a mature concept without going over top.

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Yava

Not as good as their previous title tracks in my opinion, however my favorite album by them so far! ❤️

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jia doodles

YOU GOT ME SAYING MORE MORE MORE MORE MORE AND MORE!! this track has really grown on me, its so hypnotizing! i need to listen to the album again but i love the way twices music style has evolved!!

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Hammerdwarf

I’m very happy with this comeback. I always worry that comebacks from my favorite groups will disappoint for some reason and this one’s an immediate playlist add. The only problem I have now is not over-listening to it right away.

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채영v-logs

I really liked this song. It reminds me of a Summer Dance Party type of song. Although the B- SIDES for this album are really strong. I’m glad that JYP experimented with this concept so we can gain stronger ones next time.

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Momo Likes Pigs

There is this video by Riverfin Music Edits, they had a really cool theory on the MV, you should really check it out!

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Toshiro D. Loxar

I have a theory: They were in the garden but jeongyeon was the first tempted by the snake and convinced the others to take a bite. They all bite in and now have knowledge and are more curious than ever. That is why you see them explore their surroundings like going through that colourful portal. The music video seems to portray their enjoyment however this is short term. The video ends on a cliffhanger with apple being dropped and the screen turning to a sinister red. This represents the end of their short term enjoyment.
Predictions: I predict that next comeback will be darker and kind of a mix between Apink and Dreamcatcher concept.

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Has_ YK

it feels and looks like they’re evolving from the girls they were when i started to listen to them in 2016…love their talent and they deserve so much love 💜

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Burrito Gamer

I really hope you do a listening party for the whole mini album eventually, their sound just continues to evolve and I love how varied they got with the b-sides

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Chafi LEGGO BLACKJACK ELVIS

i feel like whoever is in charge of video editing over at JYP is usig ITZY as a experiment , cuz we all know Itzys videos are stunning but what really sets them apart it all the fancy editing and effects each MV has , but what i mean by “experiment” is that i feel like they (the video editors) just perfected their craft with Itzy and now they said”lets just put everything we learn in one massive masterpiece”
ps: i know some fans might take my words the wrong way , i need to say i am not comparing the two groups in any way (i stan them bots) im just saying that im seeing a very consistent patters with the editing choices over at JYP and im living for it

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Princess Angela Young

I kinda notice that NaDaMi bit the apple and they were the ones who were seen leaving the portal to the outside world. It might mean they got “kicked out” of the garden after eating the apple.
Plus the spider web with diamonds, you can see there are actual toxic spiders in it. And chaeng is still touching it.
Tzuyu is hanging out with beautiful but dangerous animals.
Momo is in a deep but colorful well.

I think it is more of greed for beautiful things, but this greed brings out danger. This depics a beautiful but toxic relationship brought about by greed.

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Slowly but surely

At first I didn’t really like the song, the chorus sounded too weak or incomplet but after I listened to this song for a while, it grew on me and now I love it. I love so much the way their voices and the harmonizers in the background it makes me feel, very dreamy and Jeongyeon, Sana and Chaeng’s verses are my favorite. The dancebreak changes the atmosphere so much, very very good the song and the mv. I love it now. I like your reaction and the way you interpretate it, I will subscrise!

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Jordan Tamah

More & More is just a trip. I have listened to the song more than 30 times but I am still shocked

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Cassandra Tan

Here’s my take on the concept: based on the lyrics, it’s from a perspective of a lady who is very seductive, charming and cunning who likes the attention from her man and she knows her weapon is her attractiveness. The snake represents the woman as many people call women with these characteristics snake. Guys can’t help themselves to be attracted into this toxic relationship and can’t escape from her hands even if they want to like as if she’s is a drug (the Apple represents this) they are addicted to. The multiple images of a same person and the colours is the hallucinations/ Psychedelic effect you get when you take the drug. Once you have a bite of the Apple, you can’t go back. Being with the woman makes you feel as if you went to a different world that’s more exciting and marvellous, and hence unable to peel yourself away from her.

The members acted as the woman with seductive facial expressions (I think Sana did the best in this part especially at the chorus). The mv portrays a branding of the woman in the lyrics.

Honestly hoping for a sequel to this mv with the red theme that delves deeper into this woman’s story and see how the members portray it.

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Honsie

As they are using the Adam and Eve references, I feel like this song is literally their “losing innocence” or transitional song to having more mature songs now that they are all older. I love it. Lol

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Megan Dakers

First listen i wasn’t a fan but the second listen had me hooked and its been on repeat since

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OneInAMillion Twice

I absolutly love it! For me it tops Fancy, Feel Special however has such a special meaning so I struggle with putting anything above that. I also love the way they are letting their music grow more mature as they grow older, but while still maintaining some of the classic Twice-isms

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tom se

Can you react to exo’s baekhyun AND lay’s new music videos. Lays videos production is so big its like a whole movie

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