TWICE！
ITZY – From Gen4 pioneers to a slump in performance and loss of status?
ITZY was once the backbone of JYP’s Gen4 girl groups, pioneering and shaping the K-pop industry. However, despite their explosive debut phase, ITZY is gradually fading away from the spotlight on the girl group scene
Despite a string of music releases, ITZY has failed to make any significant impact. In 2022, the group made two comebacks, but neither lived up to expectations.
In fact, they were not only unable to compete with their direct rivals, aespa, but were even overshadowed by their younger labelmates. What has happened to ITZY?
What’s The PROBLEM With ITZY?
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#kpopnews #kpopopinions #itzy
I just discovered Itzy during Sneakers era, they are very talented. I will continue supporting them no matter what! Go Itzy! ❤
People really wanted ITZY to stop making songs with lyrics “love myself, I’m confident, I don’t care what others say” but that was one of the main reasons for ITZY’s popularity, especially in Korea; many Koreans listen to ITZY’s songs in search of that lyric that boosts their self-esteem (one of the reasons why Sneakers is ITZY’s biggest domestic hit since Wannabe)
I like all their songs. It’s so good that they try something new but the meaning of their songs doesn’t change
Why is dancing skills not a prominent thing to make a great idol? MYGOD. If ITZY is strong in dancing then I suggest that they focus on that. Make music videos with awesome choreography. Dance like no other girl group can make. I love Itzy so much. Protect IZY #ProtectItzy
ITZY deserves more and it’s not too late to comeback with a bop I hope they JYP will make them rise and shine ✨
JYP should promote the members’ individual image and bring ITZY back into the Korean media. Release songs with the same ‘I love myself’ style that made people listen to ITZY to get a boost of self-esteem, release less comebacks per year but with higher quality, stop focusing on Japan and explore the west (with something that is not “Boys like you”)
I will always be with Itzy no matter what
I’m just now getting into ITZY and I like the girls I hope they can gain their momentum back
With the girl group scene moving so fast, it feels like you have to make comebacks like TWICE or be on another level of popular to stay afloat. The beginning stage also seems to be incredibly important- you only have one chance to really catch the public’s attention and make them feel excited for your group.
We need the old voice of this channel back
I think itzy girls are really talented I will keep stanning them
They deserve so much better! There are so many groups in the 4th gen and Itzy are slowly starting to fade away! I wish that when they have a comeback they can come back even better than before! 💗
I honestly loved both sneakers(released on my bday) and Cheshire sneakers gives me old itzy vibes abt loving urslef I just feel like with all these new groups debuting ofc the eyes are going to turn into them just hope this next comeback itzy can rise
this year started good with promoting each members with modeling I hope jyp gonna continue like this
i love itzy, they are still my no. 1 kpop group 🥰
They debut very strong, it’s hard to maintain the kind of popularity that they manage to get fast
For me, their sudden decline relies on one reason, and that is, their concept. People loved them because their first 3 songs talks about self-love and boosting your confidence, which is rare in Kpop nowadays. Personally, I’ve loved them because of that concept. But when they released Not Shy, I had this feeling that they’re going to a different direction, and I was right. Their next releases until Cheshire sounds generic. It’s not as captivating as their rookie days. I think people will lay their eyes on them if they will go back to their original concept. I hope the management will realize that.
I am feeling bad for all the old 4th gen girl groups like ITZY, AESPA & EVERGLOW their companies are not focusing on them . Despite we all know these three are the backbone of 4th gen . Who make the 4th Gen popular before this new groups. Give them a record breaker comeback now.
I think the decision to choose “weak” songs for 2 consecutive comebacks had its consequences. The songs were not necessarily bad, they’re truly catchy but whether everyone admits it or not, there were stronger songs in their recent album/s that could have been used as comeback songs or title tracks. “Racer” is one or even “Free Fall”. I can say the management might have attempted to add a little change to the sound of Itzy, but the risk didn’t pay off positively as we see it. Regardless, it’s not yet too late! Hopefully they rise again 😢
ITZY is out giving the world a concert. And now that they are done with that they can focus on resting and then focus on music. ITZY is a global brand. 😛