TWICE！
You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . This video is all about Tesla, its design language, transportation design, and industrial design. Elon Musk is the face of Tesla, but Franz Von Holzhauzen changed car design forever through his work at Tesla. I wanted to highlight his accomplishments here, as well as show you how he saved Tesla from bankruptcy through great design.
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0:00-0:45 Who is Franz?
0:46-1:50 Tesla About to Go Bankrupt
1:51-3:48 Franz’ design plan
3:49-9:12 Making electric cars beautiful
9:12-10:15 Onshape
10:16-11:40 Going Bankrupt (again)
11:41-14:11 Creating a Design Icon
14:12-16:52 Cybertruck weirdness
16:53 Tesla is the ONLY successful new American car company
BIG shout out to the following people:
-Raffi Minasian for car design input and confirming my original thoughts on the design as well as expanding on them.
-Aristotelis Kostopolous for helping with structuring the flow of the story and research
All content directed by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . This vid was a really fun one to make. I’m sure you’ll enjoy it!
I’m glad that you pointed out the need to have tactile buttons in the interior. While the design of the monolithic screen is striking, it takes your attention off the road. Even in cars that have capacitive buttons i sometimes struggle to find them while i’m having to look out for other drivers, or pedestrians on the road. I believe that electric cars are the future, but i will not be driving any of them that by design force me to drive unsafely
I love this kind of videos. It feels like a catchy class, and also giving the debit merit and respect to the people that deserve it
Love the breakdown, but I kind of disagree about how much the envelope was pushed, especially with the original Model S. Yes it was a nice design, but nothing revolutionary. Just an amalgamation of other beautiful vehicles.
Having to control so many things on screen is definitely an example of design stepping over functionnality. Bad choice for functionnality, great one for aesthetics – which in turn is exciting for marketing, and people who own Teslas’s wont dare say how uncomfortable the screen interface is..because it would make them sound stupid for choosing that car. We buy based on emotion.
Great work as always John!
Just wanna quickly point out, that onshape really is a quite cool website-based programm with nearly no strings attached other than, that you can‘t bounce editable files to other programms without premium. Overall pretty handy for getting started
Edit: Spelling
Love your channel – Thanks for representing the design community – you should broadcast for the IDSA
Front grille is very important for the aesthetics, because it resembles facial features. And Tesla still retains it by having an imprint where You’d usually look for a grille. It is like a faux grille, different to the filled out grilles in car models that have their gasoline counterparts.
The Cybertruck to me feels like the ultimate sociopatic-fear tickling that started with SUVs and created crossovers. The need to be more and more protected from the others, rather than from the apocalypse
I’m sold on the cybertruck because it’s made of stainless steel and needs no paint. I don’t want to worry about my adventure vehicle getting scratched or rusty, especially if I spent over 70K for it. One of several reasons why rivian has never appealed to me.
Have you ever considered doing a video about Formula 1? The first year of the new regulations is coming to a close. I would like your take on the 2022 cars and the different paths the teams took in their designs.
great stuff! i really enjoy your content 🙂
I enjoyed the video. I disagree on screens in cars. They improve the experience a lot.
Tesla did show that electric cars did not need to look like goofy cars from the future. I do think the design is getting long in the tooth.
Speaking of cars looking like they are from the future. What do you think of the Hyundai N Vision 74?
0:09 – to be fair, almost anyone at Tesla is more important than Elon
best deisgn content on youtube! thank you sir!
isn’t Tesla doing away with all the other sensor except vision
you know who saved Tesla from banckrupcy?
The people that buyed the cars.
Visuals Visuals Visuals matter. Loved it.